Smile
A mock brand identity created in response to all of the men that have told me to smile while walking down the street.
Crafted with a mission to combat gender-based street harassment and the culture that perpetuates it, this identity develops a bold way for women to respond to their perpetrators in an environment that constantly denigrates them.
Crafted with a mission to combat gender-based street harassment and the culture that perpetuates it, this identity develops a bold way for women to respond to their perpetrators in an environment that constantly denigrates them.
2019
BRAND NARRATIVE
BRAND NARRATIVE
